Why am I doing this?

Happy New Year To Everyone!photo © 2009 Cindy See | more info (via: Wylio)

Great question! I’m glad I asked it!

Lately, my Facebook friends have questioned why I would invest so much time into this issue. It’s a valid question. I’m not sure I have a valid answer.

My life is communications. I strive to find the best and most effective styles and phrases that communicate exactly what we think. There are so many barriers to effective communication. There are individual feelings and frames of reference that impede easy communication. So I enjoy it when everyone is on the same page because it makes communication easier.

Since 2000, we have been saying Two Thousand for the year and adding on the appropriate digit. This has been fine up until the upcoming year. Now it will start to get difficult. Not just because Two Thousand and Eleven is cumbersome, but because several people will adapt Twenty Eleven and several won’t. There will be this upheaval in our collective conscience. We will be discordant on this issue and there really is no need to be.

Twenty Eleven follows the same pattern that has been used for centuries. We have always said Nineteen Sixty Two rather than One Thousand Nine Hundred and Sixty Two because it is easier. We have even laughed at people who say Nineteen Hundred and Sixty Two because it seemed old fashioned.

Why is this different?

This is an eventuality. Those who resist now will fall prey to the year 2020, because it will be so much easier to say Twenty Twenty and it will feel right.

Twenty Eleven is just as convenient and historically correct as Twenty Twenty, but many will continue the same habit of saying Two Thousand Eleven. My wish is that we all feel comfortable with saying Twenty Eleven and begin to adopt this new standard.

So the marketer in me believes that this is worthy of a campaign to raise awareness. Unless people make a conscious effort to say Twenty Eleven, it will never happen. And we will relegate our culture to saying Two Thousand Forty Five and so on, for the next 89 years.

Join my revolution. Invite others to join our Facebook page and become aware of the new standard that rings traditional. In the New Year, Say Twenty Eleven and Save a Syllable. You’ll be glad you did.

<span id=”wylio-flickr-image-3158888986″ style=”display:block;line-height:15px;width:300px;padding:0;margin:0 10px;position:relative;float:left;”><img style=”padding:0;margin:0;border:none;” width=”300″ height=”396″ src=”http://img.wylio.com/flickr/300/3158888986&#8243; title=”Happy New Year To Everyone! – photo by: Cindy See, Source: Flickr, found with Wylio.com” alt=”Happy New Year To Everyone!” /><span class=”wylio-credits” id=”wylio-flickr-credits-3158888986″ style=”font-family: arial, sans-serif;padding:0;margin:0;width:100%;color:#aaa;background:#fff;float:left;clear:both;font-size:11px;font-style:italic;”><span class=”photoby” style=”padding:2px; margin:0;”><span style=”display:block;float:left;margin:0;padding0;” >photo © 2009 <a style=”padding:0;margin:0;color:#aaa; text-decoration:underline;” target=”_blank” title=”click to visit the Flickr profile page for Cindy See” href=”http://www.flickr.com/people/25214524@N04″>Cindy See</a> | <a style=”padding:0;margin:0;color:#aaa; text-decoration:underline;” title=”get more information about the photo ‘Happy New Year To Everyone!'” target=”_blank” href=”http://www.flickr.com/photos/25214524@N04/3158888986″>more info </a></span><span style=”display:block;float:right;margin-left:5px;”><strong style=”margin:0;padding0;”>(via: <a style=”padding:0;margin:0;color:#aaa; text-decoration:underline;” target=”_blank” href=”http://wylio.com&#8221; title=”free pictures”>Wylio</a>)</strong></span></span></span></span><br />
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About Gus Pearcy

Professional Communicator specializing in telling your story in a variety of media including (but not limited to) press releases, corporate blogs, social media, and public speaking. Let us tell your story.
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One Response to Why am I doing this?

  1. Patrick says:

    Just though I’d add, that while I’m against making this such a huge issue, I have a friend of mine who continues to say “two ten” for 2010, and “two eleven” for 2011. It really irritates me as a linguist, and I resist the temptation to correct him. I will have to wait and see whether he will make the change from his odd “two eleven” (which really actually signifies the year 211 AD) to “twenty eleven”. It’s quite obvious, though, that he thinks saying “two thousand and eleven” is far too long and cumbersome.

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